Privacy policy

RALLYFUEL PRIVACY POLICY 

Last updated: November 21, 2025

Rallyfuel operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Rallyfuel is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

 

 

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies or can reasonably be linked to you. Personal information does not include anonymized or de-identified data.

We may collect and process the following categories of information:

• Contact details:

Name, billing address, shipping address, phone number, email address.

• Financial information:

Payment card type, payment confirmation, limited billing details (processed by Shopify and third-party payment processors; we do not store full card numbers).

• Account information:

Username, password, preferences, settings.

• Transaction information:

Items viewed, added to cart, purchased, returned, or exchanged.

• Communications:

Customer support messages and email correspondence.

• Device information:

IP address, browser type, device identifiers.

• Usage information:

How you interact with our website, pages visited, clicks, navigation patterns.

 

 

Sources of Personal Information

We collect your information from:

  • Directly from you: Account creation, checkout, support requests.
  • Automatically: Cookies, Shopify analytics, device-based collection.
  • Service providers: Payment processors, marketing platforms, logistics providers.
  • Partners or third parties: When needed for order fulfillment or advertising.

 

 

How We Use Your Personal Information

We may use your information for the following:

Provide, tailor, and improve the Services

  • Processing payments
  • Shipping and fulfilling orders
  • Remembering preferences
  • Managing your account
  • Customizing your shopping experience

Marketing and advertising

  • Email promotions
  • Shopify-powered third-party advertising
  • Retargeting campaigns (opt-out available)

Security and fraud prevention

  • Detecting and preventing unauthorized activity
  • Authenticating accounts

Communicating with you

  • Customer support
  • Transactional messages
  • Policy updates

Legal obligations

  • Responding to lawful requests
  • Compliance with tax, accounting, and regulatory requirements

 

 

How We Disclose Personal Information

We may share your information with:

• Shopify

For hosting, analytics, fraud prevention, checkout, and account processing.

• Service providers

Including:

  • Payment processors
  • Shipping and fulfillment partners
  • IT infrastructure
  • Support tools
  • Cloud storage
  • Data analytics platforms

• Marketing and business partners

For advertising and personalized marketing.

• With your direction or consent

Example: social login, shipping requests.

• Affiliates

Part of our corporate group.

• For legal reasons

Subpoenas, fraud investigations, compliance obligations.

• In business transfers

Merger, acquisition, sale of assets, restructuring.

 

 

Relationship with Shopify

Our store is hosted by Shopify, which processes your information to provide and improve the Services. Shopify may process your data across global jurisdictions.

To learn how Shopify handles personal information, visit the Shopify Consumer Privacy Policy.

You may exercise additional privacy rights related to Shopify’s processing directly through the Shopify Privacy Portal.

 

 

Third-Party Websites and Links

Our site may contain links to third-party websites. We are not responsible for:

  • their privacy practices
  • accuracy of information
  • security of data

You should review third-party privacy policies before interacting with them.

 

 

Children’s Data

The Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of majority. If we discover such data, we will delete it promptly.

We do not sell or share the data of individuals under age 16.

 

 

Security & Retention of Your Information

We use industry-standard security practices, but no method of transmission is 100% secure.

We retain information for as long as necessary to:

  • fulfill your order
  • provide Services
  • meet legal obligations
  • resolve disputes
  • maintain business records

 

 

Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

  • Access your information
  • Request deletion
  • Request correction
  • Request portability
  • Opt out of sale/sharing
  • Opt out of targeted advertising
  • Designate an authorized agent
  • Appeal privacy request decisions

To exercise these rights, email support@rallyfuel.com.

We may verify your identity before fulfilling requests.

 

 

International Transfers

We may transfer your personal information outside of your country of residence, including to the U.S. If transferred from the EEA/UK, we rely on lawful transfer mechanisms, such as Standard Contractual Clauses.

 

 

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational or legal changes. The updated version will be posted with a new “Last updated” date.

 

 

Contact Us

For any privacy questions or rights requests:

RallyFuel / Gamefuel LLC
Email: support@rallyfuel.com
Address: 1101 4th St S, St. Petersburg, FL 33701, USA
Phone: 727-488-6432